What’s Included
We manage all aspects of your social presence, blending strategy, content, and engagement to fuel enrollment and pride:
1.
Platform-Specific Campaigns
TikTok/Instagram
Student takeovers, professor “AMA” Reels, dorm life series.
Alumni career spotlights, faculty research breakdowns.
Parent-focused groups, FAFSA/Q&A live sessions.
YouTube
Virtual campus tours, “Day in the Life” mini-docs.
2.
Content Creation & Scheduling
Monthly content calendars aligned with enrollment cycles.
Parent-focused carousels, student testimonial Reels.
Crisis management playbooks for negative comments/PR issues.
3.
Community Growth & Moderation
Hashtag campaigns (e.g., #[UniversityName]SpringBreak).
Respond to comments/DMs within 2 hours (nights/weekends included).
Student ambassador programs to amplify authentic voices.
4.
Enrollment-Focused Analytics
Track metrics that matter: Inquiries from social → Applications → Enrollments.
Benchmark against competitor universities (e.g., “Why does [Rival School] get 2x our Reels shares?”).
Key Differentiators
1.
No Learning Curve, Just Results
We speak FERPA, accreditation jargon, and academic calendars fluently—no time wasted explaining higher ed’s unique rules.
2.
Community-
First Metrics
We track how social efforts directly fill seats (not just likes), with dashboards showing the community growth.
3.
Turnkey Community Building
No hiring interns or training staff—we handle content, comments, crises, and reporting. You focus on admissions.
4.
Viral-Ready at
2 AM
When a post goes viral, we edit, delete, or reframe narratives in real time to drive momento—with pre-approved legal guidance.
5.
Gen Z Whisperers + Parent Persuaders
Our team includes former admissions officers and 25-year-old “trend translators” who nail tone for students AND their families.
Why this Works
1.
Reduces Admissions Team Workload.
We handle posting, replies, and reporting—you focus on enrollments.
2.
Builds Pre-Application Relationships.
Students who engage with 5+ posts are 3x more likely to apply.
3.
Boosts
Yield.
Nurture admitted students via DM campaigns to reduce summer melt.
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