What’s Included
We deploy campaigns across platforms to
reach students where they are, with messaging
that compels action:
1.
Precision-Targeted Ads
Meta/Instagram Ads
Parent-focused carousels, student testimonial Reels.
Google Search Ads
Keywords like “best [program] degree near me” + scholarship terms.
TikTok/YouTube Ads
Day-in-the-life student stories, professor Q&As.
LinkedIn Sponsored Content
Targeting career-changers for graduate programs.
2.
Cold Lead
Activation
Email/SMS Outreach
Re-engage stale inquiries with deadline-driven nudges.
WhatsApp Campaigns
International student nurture sequences in 5+ languages.
3.
Retargeting
Funnels
Application Reminders
Dynamic ads for students who visited your program pages.
Parent-Focused Retargeting
“Why [University] is worth the investment” PDF guides.
4.
Compliance-Backed Ads
FERPA-compliant creatives (no unauthorized student data).
ADA-accessible ad copy and landing pages.
Key Differentiators
1.
Higher Ed Is Special
We don’t run ads for e-commerce—100% of our experience comes from university recruitment.
2.
Optimized Bidding
Pre-vetted ad copy and landing pages to avoid FERPA/ADA violations.
3.
Cross-Channel Synergy
TikTok ads drive traffic; Google Ads capture intent; emails close the loop.
4.
Transparent Reporting
Track cost per enrolled student (CPE), not just clicks. See ROI in real-time.
Why this Works
1.
Reduces
Wasted
Ad Spend.
Target parents (40-55) and students (17-24) separately with tailored messaging.
2.
Solves
Summer
Melt.
Retarget admitted students who haven’t committed.
3.
Compliance Peace of Mind.
No legal surprises—we
handle it all.
Design
Social Media
SEO
Ads
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...losing students to slow
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Design
Social Media
SEO
Ads
Website